Mexico’s Top 50 Betting Brands: Football Deals, Media Partnerships and Corporate Ties

Caliente, Betway and Codere led Mexico’s October 2026 search-visibility index, with supplier ties, football campaigns and media partnerships providing context.

By Andrea Rivera21 Oct 2026

6 Min Read

AskSpinner Mexico Top 50 casino brands market research report, October 2026.

Caliente led AskSpinner’s October 2026 Mexico operator research, followed by Betway and Codere. Behind those positions are different business stories: a long-running supplier relationship, football campaigns, financial disclosures and local media partnerships. The full fifty-brand table extends the picture beyond the leaders.

The October 21, 2026 ranking uses a search-visibility research index. Brand-query monthly search estimates and monthly organic search traffic estimates appear separately and should not be confused with the index or with customers and revenue. Inclusion does not verify legal status or authorization from Mexico’s Secretariat of the Interior, SEGOB.

Rank	Brand	Research index	Brand-query monthly search estimate	Monthly organic search traffic estimate
1	Caliente	94.32	655,000	937,312
2	Betway	90.44	45,000	133,093
3	Codere	88.30	30,000	140,596
4	Winner	87.89	41,000	110,590
5	Novibet	87.27	169,000	253,356
6	Brazino777	86.32	165,000	229,868
7	Afun	84.74	80,000	103,341
8	Betmaster	83.33	24,000	54,563
9	Betmexico	83.30	188,000	36,477
10	BetVIP	82.49	53,000	77,091
11	Playdoit	82.37	94,000	24,646
12	Sportium	81.87	21,000	57,537
13	Lottoland	81.08	6,000	71,611
14	PlayUZU	80.45	40,000	56,620
15	Strendus	79.67	24,000	38,463
16	BetBoom	78.64	40,000	42,949
17	RushBet	76.77	12,000	26,572
18	Stake	76.59	9,000	22,575
19	Winpot	76.52	21,000	28,543
20	Betsson	72.41	3,800	21,330
21	Melbet	71.56	5,200	6,586
22	TheLotter	71.56	3,500	66,512
23	Fundalor	71.52	15,000	21,218
24	Betcris	71.49	5,600	8,557
25	Lasbet	69.54	7,500	10,904
26	Inbet	69.15	8,300	12,969
27	10bet	69.11	11,000	2,406
28	CampoBet	68.03	8,400	11,650
29	247bet	67.18	4,000	3,017
30	PokerStars	66.71	1,700	24,342
31	Mexplay	64.99	6,300	9,522
32	1win	63.31	3,400	1,564
33	Betfair	62.22	2,600	4,157
34	PlayCity	61.66	1,800	3,902
35	bwin	61.21	1,600	5,317
36	Draftea	59.58	2,400	2,984
37	Pinnacle	58.62	1,600	2,009
38	FUN88	58.42	9,200	633
39	Bovada	57.68	2,500	2,946
40	bet365	57.67	125,000	0
41	Betano	55.47	51,000	0
42	Team Mexico	55.34	250	12,718
43	MiCasino	54.60	1,300	1,269
44	JugaBet	53.36	3,300	395
45	Roobet	52.00	3,600	131
46	Ganabet	50.13	2,000	18
47	BBRWin	49.67	1,600	1,908
48	Gana777	47.90	2,000	312
49	1xBet	46.12	8,100	0
50	Mostbet	46.06	3,500	6

Index values are rounded to two decimal places.

Mexico: research top 10. From the 50-brand research list; research index (points). Snapshot 21 Oct 2026.

Top 10 brands by composite research index in AskSpinner’s Mexico research list, 21 Oct 2026.

Caliente, Winner and the Playtech relationship

Caliente led the index at 94.3205. It also had the highest brand-query monthly search estimate, 655,000, and monthly organic search traffic estimate, 937,312. In March 2023, the Mexican National Team announced Caliente as a commercial ally under a four-year agreement covering the 2026 World Cup cycle.

Caliplay, which operates the online business under the Caliente brand, first agreed a supplier relationship with Playtech in 2014. A revised arrangement was completed on March 31, 2025. Under it, Playtech holds a 30.8% equity stake in Caliplay’s new holding company, Caliente Interactive, alongside a continuing software-services relationship.

Winner ranked fourth at 87.8935. Its website footer lists Tecnología en Entretenimiento Caliplay as its operating entity, providing another Caliplay connection among the top five brands.

Betway and Novibet’s different football deals

Betway ranked second at 90.4377. Its global “Clubhouse” campaign, launched in August 2026, included Mexican footballer Andrés Guardado alongside other international sports figures. The campaign spanned television, digital, social media and outdoor advertising.

Novibet, fifth at 87.2691, signed a five-year partnership with Liga MX club Cruz Azul in June 2025. The agreement placed its brand on the front and shoulders of the team’s jersey and included fan activities.

Betway and Novibet recorded estimated monthly brand-query searches of 45,000 and 169,000 respectively. Their football agreements illustrate two approaches: a Mexican player in a global campaign and a long-term partnership with a domestic club.

What Codere reported for 2025

Codere ranked third at 88.3046. In preliminary, unaudited results published in February 2026, it reported full-year 2025 net gaming revenue of €119.1 million in Mexico, up 12% year on year. NGR is a non-IFRS operating metric, distinct from total wagers or net corporate profit.

Codere also reported 88,700 average monthly active players in Mexico for 2025, up 38% year on year. The reported active-player count therefore grew faster than net gaming revenue.

Codere Online launched in 2014, alongside the broader group’s established physical retail presence in Mexico. That history connects its online business with a longer-running land-based operation.

RushBet and Strendus in the middle

RushBet ranked seventeenth at 76.7659. It launched its online casino and sportsbook in Mexico at the end of June 2022 under a 25-year agreement with Grupo Multimedios. The partnership provided promotional reach across television, radio, print and digital media.

Strendus, fifteenth at 79.6723, is the digital arm of Logrand Entertainment Group, a business with a physical gaming and entertainment presence in Mexico. A 2018 corporate sustainability report described its online offering as including sports betting, casino games, video bingo, live tables and sports streaming.

Nearby brands included Sportium in twelfth, BetBoom in sixteenth, Stake in eighteenth, Winpot in nineteenth and Betsson in twentieth. RushBet’s media agreement and Strendus’s retail background are two distinct business histories within this group.

Entertainment ambassadors and lottery betting

PlayUZU ranked fourteenth at 80.4454. In May 2023, it named Mexican entertainment host and social-media personality Facundo Gómez as an ambassador, offering an example of promotion outside football.

Lottoland, thirteenth at 81.0807, offers bets on the outcomes of official lottery draws around the world. It states that it is not an official lottery reseller and does not buy physical tickets for customers.

Brazino777, Afun, Betmaster, Betmexico and BetVIP occupied sixth through tenth, followed by Playdoit in eleventh. Betmexico and Playdoit recorded estimated monthly brand-query searches of 188,000 and 94,000 respectively. TheLotter, Betcris, 10bet and CampoBet also appeared further down the table.

International names lower in the table

bet365 ranked fortieth, Betano forty-first and 1xBet forty-ninth. Betano’s parent, Kaizen Gaming, named Mexico as a target for its 2024 expansion, the same year it sponsored the Euro and Copa America tournaments.

bet365 and Betano recorded brand-query search estimates of 125,000 and 51,000 respectively, while their Mexico organic-search traffic estimates were zero in the tool record. A zero estimate is not evidence of zero players, an inactive domain or a market withdrawal.

PokerStars ranked thirtieth, PlayCity thirty-fourth and Draftea thirty-sixth, adding further names to the field beyond the leading brands.

Summary

Mexico’s Top 50 brings together Caliente’s supplier and equity relationship, football partnerships, Codere’s reported operating results, RushBet’s media agreement and retail-backed digital brands. These histories reveal the different businesses behind the names, from shared operating entities to distinct promotional and product models.

Research methodology

The October 21, 2026 study examined 100 operator candidates, checking brand and domain identities against operator websites and historical DGJS records. Ahrefs’ Mexico database provided brand-search estimates, organic traffic, keyword coverage and available traffic history. The Top 50 follows a composite research index rather than brand searches alone. Missing components remained missing, so the available evidence differs between operators.

To republish or cite this article or ranking, credit AskSpinner and link to the original article: https://askspinner.com/news/mexico-top-50-casino-brands-october-2026.

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Andrea Rivera

Andrea Rivera explores the evolving world of iGaming through the companies trying new things and the markets taking shape around them. An editor at AskSpinner News, Andrea combines research with storytelling, bringing information and perspective to industry analysis without losing the story that makes it worth reading.