OpenBet

Founded in 1996 and headquartered in London, UK, OpenBet is the world’s leading provider of sports betting and digital entertainment technology solutions. Rather than acting merely as a game studio, OpenBet provides a full-stack betting platform to major operators, encompassing betting engines, risk management systems, odds calculation platforms, and third-party content aggregation. OpenBet’s technology powers some of the world's most prominent gambling brands, such as Ladbrokes, William Hill, and Paddy Power. In 2022, OpenBet was acquired by the Endeavor Group, integrating it into their global sports and entertainment ecosystem.