Gambling industry

Flutter closes Betfair in Brazil and keeps only Betnacional as the betting ban halts its revenue

Flutter Entertainment's Brazilian unit says it will close Betfair's operations in Brazil and concentrate on a single brand, Betnacional, while cutting staff across the business. The move comes four weeks after Provisional Measure 1.394/2026 halted all fixed-odds betting and online casino activity in the country, a market that brought Flutter $146m in revenue in the first half of 2026.

High-rise skyline of the Boa Viagem neighbourhood in Recife, Brazil, with the Atlantic Ocean behind
Photo: Lauro Moura

Overview

  • Flutter Brazil said on 23 October that it will focus on one brand, Betnacional, which "will result in the closure of Betfair's operations in the country".
  • The company is also reducing its workforce "across different areas of the business". It has not said how many jobs are affected.
  • Flutter stopped taking bets in Brazil after President Lula signed Provisional Measure (MP) 1.394/2026 on 25 September, banning fixed-odds betting and online casino.
  • Flutter has said a full-year halt would cut 2026 revenue by about $70m and adjusted EBITDA by about $20m. Brazil generated $146m of revenue in the first half.
  • Flutter Brazil's carrying value at the end of Q2 included $539m of goodwill, and the group is still assessing non-cash accounting effects.
  • Congress has until 23 November to vote on the measure. Flutter has said it expects to resume operations if lawmakers reject it.

One brand instead of two

In a statement to trade outlet NEXT.io, Flutter Brazil said a review of its commercial strategy had led it to concentrate on Betnacional, the local brand it bought control of in 2025. "Once there is clarity on the regulatory landscape, the company will direct resources and expertise to the local brand, strengthening its focus on product and simplifying its business model," the company said.

The statement means that if Brazil's regulated market reopens, Flutter plans to come back through Betnacional alone rather than run Betfair alongside it.

The company tied the job cuts directly to the ban. MP 1.394/2026 "profoundly altered the conditions under which Flutter Brazil operates, interrupting its commercial activities and revenue in the country", it said, adding that it wants "an agile operational structure, ready to respond as soon as there is clarity on how the MP develops". Flutter Brazil said the process follows Brazilian labour law.

NEXT.io reported that employees of both Betnacional and Betfair Brazil had posted about losing their jobs from 22 October, in casino, customer operations, content and commercial roles.

What Brazil was worth to Flutter

Flutter's Brazil segment combined Betfair's local business with Betnacional, which it has consolidated since 14 May 2025, when it completed the purchase of a 56% interest in operator NSX. Its Q2 2026 quarterly filing puts the total purchase consideration at $674m (BRL 3.8bn).

Flutter Brazil, 2026Figure
Q2 revenue$72m (+64% year on year; organic -14%)
H1 revenue$146m
Expected revenue hit if halted for rest of 2026about $70m
Expected adjusted EBITDA hitabout $20m
Goodwill in carrying value (end of Q2)$539m
Other intangibles (customer relationships, trademarks, software)$282m

Even before the ban, the market was slowing. In its Q2 results on 5 August, Flutter said Brazilian online activity had softened because of "government socio-economic measures including the launch of a centralized self-exclusion register".

In its 28 September filing, Flutter said it had ceased sports betting and iGaming in Brazil, was "reviewing all available options, including the potential to appeal", and was assessing "the associated non-cash accounting implications" of the ban. Closing a brand makes the question of trademark and goodwill write-downs more pressing for its next results.

Where the ban stands

Licensed betting sites went offline on 6 October under the Ministry of Finance's wind-down timetable, after operators returned customer balances (see AskSpinner's report on fake refund portals that followed the ban). The measure's Article 4 also points to the extinction of fixed-odds licences around 25 October.

As a provisional measure, MP 1.394 needs a congressional vote to become permanent law. The deadline is 23 November. Industry groups ANJL and IBJR have challenged the measure at the Supreme Federal Court, and ANJL has counted more than 3,500 job losses across the sector since the ban, according to NEXT.io.

Flutter is not the only international company resizing. Live casino supplier Evolution closed its Brazilian studio after the rollback, it said in its Q3 report.

A week of cuts at Flutter

The Brazil decision comes three days after Flutter announced a restructuring of its UK and Ireland business on 20 October. That plan, blamed on higher UK gambling duties, is expected to lead to up to 1,400 redundancies in Leeds, Dublin, Porto and Cluj-Napoca, at a cost of $80m–$90m in Q4 2026. Flutter employs about 28,500 people worldwide.

What to watch

  • Whether Flutter books an impairment on Flutter Brazil, and how large, in its Q3 results.
  • How many roles the Brazil cuts cover, and what happens to Betfair's Brazilian sponsorship deals.
  • The congressional vote on MP 1.394 before 23 November, and any Supreme Federal Court ruling on the industry challenges.

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Andrea Rivera

Andrea Rivera

Andrea Rivera explores the evolving world of iGaming through the companies trying new things and the markets taking shape around them. An editor at AskSpinner News, Andrea combines research with storytelling, bringing information and perspective to industry analysis without losing the story that makes it worth reading.

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